Smarter ads.
Better creative.
Stronger results.
NexGen Digital manages Facebook and Instagram advertising for growing businesses and agencies. Strategy, setup, testing, and clear reporting, with creative production available when your ads need new material.
Run an agency? See white-label partnerships
Clients we’ve worked with
Ads perform when the strategy and the creative are planned together. That’s how we run every account.
NexGen is founder-led. Nick Germano has spent more than a decade running Meta ads for e-commerce brands, lead generation, and local service businesses, and leads video production for a national consumer brand. You work with him directly, backed by trusted collaborators when a project needs more hands.
10+
years running Meta ads
250+
ad accounts managed, direct and agency
5
agency partners
Ad management first. Creative when you need it.
Most clients start with ongoing ad management. Creative and production are scoped separately, so you can add them when the account needs fresh material or hire us for a project on its own.
01 / AD MANAGEMENT
Meta Ads Management
Ongoing management of your Facebook and Instagram ads. Strategy, campaign setup, audiences, creative testing, optimization, and reporting you can actually follow.
02 / CREATIVE
Performance Creative
Ad concepts, scripts, video ads, and static ads built to be tested. Planned around what the account data says your audience responds to.
03 / PRODUCTION
Video and Photography
Commercial and brand video, product photography, and on-location shoots for when the brand needs to look its best.
Creative with a purpose.
A few recent pieces. Each one was made for a specific audience and a specific next step, whether it runs as an ad or lives on a website.
BioWavePatient story / Builds trust for a considered purchase
Reet Precision TechnologiesCompany overview / Credibility with B2B buyers
Cromwell GrowersBrand video / Local awareness for social
In their words.
We’ve worked with Nick at NexGen for years and he’s the best social ad buyer out there. We trust him with our clients, big and small. Not only is he great at running ads, but he’s also responsive, great with clients and collaborative. We’d recommend him to any agency or company that wants a thoughtful, capable partner for social media ads.
Working with NexGen Digital has been a great experience. Their team is professional, responsive, and takes the time to understand our business and goals. We appreciate their attention to detail, clear communication, and fresh ideas. Highly recommend them to any business looking to strengthen its online presence!
Nick and I have partnered on multiple clients campaigns and I can’t recommend him enough. He’s always on top of his campaigns, communicates extremely well, and consistently delivers impressive ROAS.
What really sets Nick apart is that he also has a background in content production, so he understands both sides of marketing. He knows what makes a good creative, what actually gets people to take action, and how to turn that into real results for a business.
As someone who runs a content agency myself, it’s great having a strategic partner who shares that same ROI-focused approach. If you’re a business owner looking for someone to handle your ads, Nick is 100% your guy.
What sets Nick Germano and NexGen Digital apart is something you can’t teach: a genuine commitment to the people and businesses he serves. Nick doesn’t just manage your marketing; he takes the time to understand your brand, your audience, and your vision. His creativity, professionalism, reliability, and personal investment in his clients make him an exceptional partner. Having worked with Nick for many years, I can recommend him without hesitation. Any business would be fortunate to have him in its corner.
If you want a phenomenal ad buying team and someone who knows all the ins and outs, this is your company. Nick is constantly innovating and strategizing and keeps on top of all paid media. He helps keep all our ads running about a 10X ROAS, and they are in the best place they’ve ever been! Could not recommend them more!
How ad management works.
01
Audit
We review your ad account, your offer, and your creative, then tell you plainly what we'd change first.
02
Plan
Campaign structure, audiences, and a testing plan built around your goal, whether that's online sales or qualified leads.
03
Launch and test
We launch, test creative and audiences side by side, and watch performance closely in the first weeks.
04
Optimize and report
Budget moves toward what's working. You get clear reporting, regular check-ins, and a plan for the next round.
Run an agency? Get an experienced Meta buyer without the hire.
White-label ad management, paid social creative, and video production for agencies that need dependable senior support. We work inside your process and under your brand.
Let's look at your ads.
Book a 30-minute call. We'll go through what you're running now and tell you where we'd start, whether you need ongoing ad management, a creative project, or support for your agency.
Prefer email? nick@nxgdigital.com
Or call (860) 538-2481